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aws账号(www.2km.me)_Mental health, well-being top of agency’s agenda

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Mediabrands Malaysia CEO Bala Pomaleh, in an interview, told StarBiz that the agency places a strong emphasis on supporting the physical, mental, emotional, and financial well-being of its staff.

PETALING JAYA: Mental health issues of late have been in the spotlight. The Covid-19 pandemic is no help and has further exacerbated the situation. Various promotions and campaigns have been rolled out to raise awareness, with counselling sessions to assist those affected on the rise.

Mental health includes one’s emotional, psychological, and social well-being. Realising the importance of this phenomenon to its staff and the agency as a whole, media and advertising agency Mediabrands Malaysia have embarked on various initiatives to ensure mental health and well-being remain one of its top priorities.

Its CEO Bala Pomaleh, in an interview, told StarBiz that the agency places a strong emphasis on supporting the physical, mental, emotional, and financial well-being of its staff.

When looking at the agency’s well-being culture, he said the stance has been a proactive one, looking to address any vulnerabilities to employees and loved ones.

“Our aim is to create a safe workplace environment that encourages everyone to be open and to ask for help when they are experiencing difficulties.

“Covid-19 has raised numerous concerns around mental health and reinforced how vital it is that we facilitate conversations and raise awareness around these issues.

“For us, it is important to see the synergy between performance and purpose, and as a result, over the past year, we have placed additional emphasis on four specific areas,” he added.

These areas focus on strengthening employee happiness and connectivity, providing an integrated approach to working from home, shining a light on mental well-being and diversity, equity and inclusivity (DEI) matters.

In terms of strengthening employee happiness and connectivity, Bala said while the agency has all the tools at its disposal to remain connected, the bonds that are formed in-person are hard to replace.

Over the past year, he said Mediabrands has strengthened efforts on one of its core values – collaboration through trust.

By keeping employees happy and engaged, he added it would increase collaboration, creativity and provide meaningful growth for them.

With a healthy working environment and showing personal support to employees, the agency hopes to increase employee productivity and mitigate the effects of burnout, he noted.

“Our industry is known to be a “pressure cooker” and yet mental health issues are still not widely talked about. We will focus our efforts to raise more awareness, engagement, and tools to help our employees manage their daily emotional challenges,” he noted.

He said the agency has worked out a well-thought-out blueprint on local DEI goals to solve some of the things that affect its culture and to imprint these values within the DNA of Mediabrands.

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