,MyNews launched its new CU store yesterday at Centrepoint, Petaling Jaya, with almost 40% export content.
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KUALA LUMPUR: The launch of its new CU store could give MyNews Holdings Bhd a new edge in the market.
Research firms have expressed optimism on the execution of the South Korean chain’s first store, noting that its format draws it much closer to the industry’s “gold benchmark”.
MyNews launched its new CU store yesterday at Centrepoint, Petaling Jaya, with almost 40% export content.
AmBank Research said it was particularly impressed with CU’s fresh food segment and opined that the segment’s contribution towards store earnings may exceed 60%.
“The real standout was CU’s selection of trendy South Korean street foods. These include topokki, popcorn chicken and fish cakes.
“This serves a niche market as restaurants and delivery are poor alternatives to grab-to-go, hot and fresh South Korean food. Additionally, these are naturally spicier grab-to-go hot, fresh South Korean food.
“Alongside its crowd-drawing appeal, we believe this will drive the contributions from Grab. Grab delivery made up 1% of MyNews’ sales, ” the research house said in a note.
For the financial year ending Oct 31,2021, the group has earmarked a capital expenditure of RM50mil to open 100 new outlets.
AmBank said that CU stores are competitive through its loyalty programme, well-lit interior as well as brand visibility and appeal.
“CU is an established player in its home country, with extensive partnerships, resources and know-how.
“Leveraging these advantages, we believe that CU is capable of releasing a constant stream of promotions and collaborations with well-known figures and brands, appealing to as large a demographic as possible, ” it added.